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Applying insight into financial behaviour in real contexts

learnmoney works with organisations, educators, cultural institutions and partners to translate behavioural insight into practical initiatives. 

The aim is not to prescribe individual behaviour, but to design environments, learning processes and institutional settings that make sustainable financial choices more possible in practice. 

Education & programmes

Organisational practice

Organisational practice

Designing and delivering educational initiatives that help people understand how financial behaviour is shaped - and how they can navigate real-world challenges with resilience and autonomy. 


Programmes combine theory with behavioural insight with active learning and practical application, adapted to context, age group and institutional setting


  • School-based programmes


  • Education initiatives in partnership with foundations and cultural organisations

Organisational practice

Organisational practice

Organisational practice

Working with institutions to examine how financial behaviour is shaped by policies, incentives, processes, and information systems. 


  • Identifying how incentives and structures shape behaviour


  • Detecting friction, bias and unintended consequences


  • Designing environments that support more sustainable financial decision-making

Cultural projects

Organisational practice

Cultural projects

Using culture, art and history as lenses to observe and question financial behaviour, and creating space for reflection and dialogue


  • Museum-based experiences and guides tours


  • Cultural programmes exploring wealth, power and value


  • Collaborative projects with artists and cultural institutions


IN PRACTICE

How we work

All work is guided by a small number of principles:

  • Behaviour is shaped by context and structure
  • Ethics and agency are the baseline, not an add-on
  • Learning is most effective when connected to real situations
  • Reflection and practice belong together


Projects are developed collaboratively and tailored to specific needs and settings. 

Working together

If you are interested in exploring how these approaches might apply in your context, you are welcome to get in touch to discuss ideas, constraints and possibilities

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